From his earliest days as a YouTube content creator, to his meteoric rise as a DJ and music producer, Alan Walker has kept his feet planted in the gaming community. Whether he’s producing massive hits with industry stars like Hans Zimmer, A$AP Rocky, and Sabrina Carpenter or spinning out new videos for YouTubers to enjoy, Walker is committed to bringing gamers into his audience and creating new works they’ll love.
As the gaming audience itself grows to include more creators than ever, ROG is committed to inventing new products that empower them to fulfill their creative vision. When we began looking for partners, Alan Walker stood out as a quintessential creator with incredible insight into what the next generation wants to see from gaming technology.
Not only do his creative vision and skills make Walker a perfect partner for future ROG endeavors, he has a natural interest in hardware that developed alongside his life-long passion for games.
Turning the tables on convention Alan Walker skyrocketed into public consciousness in 2015 with his song "Faded." With over 3.1 billion YouTube views and over 2 billion Spotify streams, "Faded" was a massive hit, launching Walker’s career as a top-tier music producer. He went on to net over 10 billion views across all his videos on YouTube, in addition to becoming the most-subscribed-to artist in Norway with over 40 million followers.
Always forging his own path, Walker kept pursuing his interest in the games industry, producing a number of tracks in collaboration with games studios worldwide. PUBG Corporation called on Walker’s talents to create "On My Way" and "Live Fast" (featuring A$AP Rocky) for PUBG Mobile. Walker also produced the single "Ghost" (featuring Au/Ra) which appeared on the "Death Stranding: Timefall" album for Hideo Kojima’s 2019 video game Death Stranding. Today, he continues to carve out a foothold in the gaming community with his upcoming projects alongside ROG.
Together, ROG and Alan Walker are exploring more ways to enhance the lives of content creators and gamers everywhere — starting with Walker himself. To kick off our collaboration, ROG sought to produce a laptop tailored just for him. When considering Walker’s needs as a gamer, creator, and musician, one device stood out above the rest: the revolutionary ROG Zephyrus G14.