F IS FOR... FREERUNNING
FENDI commercial
Amazing story about one of the most unusual couples
in the world, told in a dynamic adventure video full of unbelievable tricks. This is what happened when
they visited Palazzo Della Civilta Italiana in Rome.
CLIENT VERSION
DIRECTORS CUT
STARRING
Tip: click on the image once to see a description, click a second time - read more info
THE FREERUNNING COUPLE
Katie and Erick inspires people all over the world with their exceptional skills and unusual contrast in appearance. A beautiful English model and a rugged Russian extreme athlete, met on the internet thanks to their shared passion for the parkour and became inseparable.
VIDEO PRODUCTION PROCESS
We developed the advertising concept from scratch.

Also we designed the original Freerunning park, which was built on the rooftop of the Palazzo Della Civiltà Italiana specially for this project.

Finally we wrote an exclusive soundtrack and produced a commercial.
The Beast
Erick Mukhametshin
Russia's leading stuntman.

  1. One of the world's most renowned freerunners with more than 20 years of training experience
  2. Guinness World Record holder for world's furthest wall flip
  3. Beat the current Guinness World Record for world's highest wall flip during a national television show in China
  4. Winner of multiple freerunning competitions, including the recent World Freerunning & Parkour Federation's Pro-Am Championship in Las Vegas
  5. Extensive experience of working in film and television
  6. Extensive experience of live performances, including the closing ceremony of the 2014 Winter Paralympics in Sochi (stadium of 40,000) and the Scarlet Sails celebration in St Petersburg (with crowds of over one million)

The Beauty
Katie McDonnell
World's best female freerunner

  1. UK's leading female parkour athlete and world renowned freerunner
  2. Star of multiple ad campaigns for brands including Adidas, Zalando, Peugeot, LG, Karrimor, Jeep, and Gore-Tex
  3. Finalist of Ninja Warrior UK 2015 and only female ever to reach the final of the show
  4. Stunt double for leading actresses in Assassin's Creed, Resident Evil: The Final Chapter, and BBC's Wolfblood
  5. Stunt double for Ellie Goulding in 2014 Nike Commercial
PRODUCER / DIRECTOR / CINEMATOGRAPHER / EDITOR
Voogie
@Voogie.pro
COLORIST
Regie
@SmokinRegie
DRONE PILOT
Shadi Soloh
(Italmovie) S.r.l.s
@Soloh_shadi
COMPOSER
Alexey Tikhonov aka iNS
@Smokinins
MOTION DESIGNER \ VFX
Alexey Fedorov
@visualpills
PARKOUR PARK ARCHITECT
Dmitry Сhernogaev
@DmitryTuff
PHOTOGRAPHER
Kim Mariani
(FENDI)
@Kimstagrama

AGENCY

Smokin' Heroes – an art group, focusing its attention on the digital art, inventions music and film-production. We are are the only art group who were officially allowed by Russian Government to draw graffity in Moscow Subway. We worked with Nike, Adidas, Burger King, Lexus, Philips O'neill, Chanel, Brietling, Panasonic and other huge brands. Also we created the largest calligraphy artwork in the world and that's only beginning...

PRODUCTION