Viral adverticing concept for FENDI

Freerunning couple

Amazing story about one of the most unusual couples in the world, told in a dynamic adventure video full
of unbelievable tricks.
We will tell a unique story of love between extraordinary individuals united by one passion.

STARRING
Tip: click on the image once to see a description, click a second time - read more info
Erick - Art of Motion competition submission

By the way: this video collect more than 23 000 000 views on facebook
Katie Showreel
This pair inspires people all over the world with their exceptional skills and unusual contrast in appearance. A beautiful English model and a rugged Russian extreme athlete, met on the internet thanks to their shared passion for the parkour and became inseparable. In our video we will show all they are capable of and demonstrate F is for... lifestyle.
The Beast
Erick Mukhametshin
Russia's leading stuntman.

  1. One of the world's most renowned freerunners with more than 20 years of training experience
  2. Guinness World Record holder for world's furthest wall flip
  3. Beat the current Guinness World Record for world's highest wall flip during a national television show in China
  4. Winner of multiple freerunning competitions, including the recent World Freerunning & Parkour Federation's Pro-Am Championship in Las Vegas
  5. Extensive experience of working in film and television
  6. Extensive experience of live performances, including the closing ceremony of the 2014 Winter Paralympics in Sochi (stadium of 40,000) and the Scarlet Sails celebration in St Petersburg (with crowds of over one million)

The Beauty
Katie McDonnell
World's best female freerunner

  1. UK's leading female parkour athlete and world renowned freerunner
  2. Star of multiple ad campaigns for brands including Adidas, Zalando, Peugeot, LG, Karrimor, Jeep, and Gore-Tex
  3. Finalist of Ninja Warrior UK 2015 and only female ever to reach the final of the show
  4. Stunt double for leading actresses in Assassin's Creed, Resident Evil: The Final Chapter, and BBC's Wolfblood
  5. Stunt double for Ellie Goulding in 2014 Nike Commercial
ADVERTICING ABOUT FREERUNNING...ARE WE serious?

Top viral sport ever!

Currently Freerunning (Parkour) is the most popular online sport ever. Top videos about Freerunning collect tens of millions views.
But in order not to be unfounded - here are some examples:
96 540 415 Views
89 676 946 Views
Advertising related videos
Here are some interesting examples
Pepsi Max - Human Loop
14 366 814 views
Assassin's Creed Unity Meets Parkour in Real Life
41 791 353 views

Red Bull Freerunning Illusions
4 427 623 views
Last Empire War Z videogame ADV
5 444 628 views on youtube + 25 000 000 views on facebook

Referenses
Examples of how the video will look like in terms of camerawork
Nike - The Next Wave
TV commercial
Los Angeles Rush Hour
Video for Red Bull Youtube Channel. Created by Voogie.

Deal
Together we discuss our concept, do all paperwork and start creating the future!
Script
The director will write the script and draw
a storyboard.
Production
We're shooting video and doing post-production
Explode network
We publish video on the Internet and blow up the people's minds

Director

Voogie - Groundbreaking director, DP and producer an awardee of festivals in England, Canada, USA, Germany and Poland. A co-producer and camera operator of the "Hardcore Henry" movie starring Hollywood actor Sharlto Copley (District 9, Elysium, The A-team, Chappie). The maker of viral videos with tens of millions views. An inventor, designed the special professional fasteners for the first person filming - Adventure Mask.
Founder of Smokin' Heroes.

Creative tеам

Smokin' Heroes – an art group, focusing its attention on the digital art, inventions music and film-production. We are are the only art group who were officially allowed by Russian Government to draw graffity in Moscow Subway. We worked with Nike, Adidas, Burger King, Lexus, Philips O'neill, Chanel, Brietling, Panasonic and other huge brands. Also we created the largest calligraphy artwork in the world and that's only beginning...

Production

CAMERAPTOR