F IS FOR... FUTURE
FENDI commercial
PLAY VIDEO ►
For the very first time, these six afire artists AKA super street legends, got together and wrote the word FUTURE in six different languages inside a giant yellow ring. Why? To spread a mega positive vibe across Rome and beyond (duh), breaking all barriers for a fearless future for all the freaks around!
The Ring of the Future' t-shirt
The best part: we can all walk towards the brill future with this cool message real close to our hearts. How? Well, turning it into the flyest tees ever, of course!
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STARRING
Tip: click on the image once to see a description, click a second time - read more info
@cave_cave
CAVE
Iranian graffiti artist who was originally from Teheran now living i London. He usually alternates between Arabic and Farsi, mixing the two alphabets. He declares that he is especially obsessed with the shapes of the Arabic alphabet which he studies and uses in a way to create new harmonic forms.
More info
@gary_stranger
Gary Stranger
British contemporary street artist, renowned for his edged and precise free-hand artworks. His use of bold colors and sharp edges, both on walls and in the gallery space, sets him aside as one of the most exciting graffiti artist worldwide.
More info
@thehillelsmith
HILLEL SMITH
Jewish\American street artist and graphic designer. He supports the contemporary Jewish art, re-imagining the tradition by using contemporary media. He revitalizes ancient rituals with online projects and he also leads workshops on Jewish art, focused on artistic empowerment, continuity and identity creation through the arts.
@cmkgallery
CASPER
Japanese artist who participated in Japan first graffiti exhibition X- Color held at Mito Art Museum in 2005. As a live-painting artist, Casper participated in Summer Sonic event in 2007. In 2015, he worked on a graffiti mural art project featuring a width of 70 meters and a height of 8. His work extends from painting the exteriors of stores, producing stage costumes and creating logos.
More info
@jodae
JODAE
Korean artist who lives and works in Seoul. He began exhibiting his
works in 2008. He is renowned for creating and defining his own style by incorporating Korean elements in the street art he produces. Jodae has a personal interest in Shamanism and various other cultural beliefs, allowing him to focus on bringing diverse cultural elements into his own symbolism.
More info
@smilemaker.hk
ROES
Timyan aka Roes is a Chinese artist born in Hong Kong. He started painting graffiti on the streets of Hong Kong in 2004. With his love for art, he continued to study graphic design and illustration in 2006 and today he became one of the founding members of the Smile Maker HK collective (@smilemaker.hk). Their mantra? "We love art and love to see your smile too". His inspiration always comes from something from his daily life.
VIDEO PRODUCTION PROCESS
To realize the image of the future Voogie decided to turn off the traditional illumination of the Palace of Italian Civilization

We installed a specially designed LED light on a heavy drone — DJI MARTICE. For the shooting, we used a second drone — DJI INSPIRE 2.

Regrettably, theres were still no solutions of flying light existed on the market, so we had to build one and bring it from Moscow to Rome.

To achieve beautiful visual effects, we had to completely de-energize the Fendi headquarters for one hour (during working evening), in order to properly illuminate it.

We have created demo-animations for all scenes, which allowed us to work faster, but this was not enough...

Unfortunately near the end of filming the LED Light went out of order, so we had to build a photorealistic building on postproduction to achive directors vision and complete this goal...
PRODUCER / DIRECTOR / EDITOR
Voogie
@Voogie.pro
CINEMATOGRAPHER
Maks Klenov
@maksklenov
CAMERA OPERATOR
Georgy Tarasov
@Georgy
COLORIST \ FOCUS PULLER
Regie
@SmokinRegie
3D ARTIST / 3D ANIMATOR
Dmitry Juravlev aka JD
@JD
MOTION DESIGNER \ VFX
Alexey Fedorov
@visualpills
DRONE MASTER
Shadi Soloh
(Italmovie) S.r.l.s
@Soloh_shadi
SECOND PILOT
Fausto Masi
@Soloh_shadi
DRONE GIMBAL OPERATOR
Fabrizio Martella
@Soloh_shadi
DRONE LIGHTING ENGINEER
Aleksander Bahlik
@bahlik
Editor (Artist interview videos)
Dmitry Buenkov
@dibuenio/
DIRECTOR ASSISTANT \ TRANSLATOR
Polina Evseeva
@p_piccolina/
2-ND DIRECTOR ASSISTANT
Georgy Shelikhov
@skunkymoscow
PHOTOGRAPHER
Kim Mariani
(FENDI)
@Kimstagrama