F IS FOR... FUTURE
FENDI commercial
For the very first time, these six afire artists AKA super street legends, got together and wrote the word FUTURE in six different languages inside a giant yellow ring. Why? To spread a mega positive vibe across Rome and beyond (duh), breaking all barriers for a fearless future for all the freaks around!
The Ring of the Future' t-shirt
The best part: we can all walk towards the brill future with this cool message real close to our hearts. How? Well, turning it into the flyest tees ever, of course!
STARRING
Tip: click on the image once to see a description, click a second time - read more info
VIDEO PRODUCTION PROCESS
To realize the image of the future Voogie decided to turn off the traditional illumination of the Palace of Italian Civilization

We installed a specially designed LED light on a heavy drone — DJI MARTICE. For the shooting, we used a second drone — DJI INSPIRE 2.

Regrettably, theres were still no solutions of flying light existed on the market, so we had to build one and bring it from Moscow to Rome.

To achieve beautiful visual effects, we had to completely de-energize the Fendi headquarters for one hour (during working evening), in order to properly illuminate it.

We have created demo-animations for all scenes, which allowed us to work faster, but this was not enough...

Unfortunately near the end of filming the LED Light went out of order, so we had to build a photorealistic building on postproduction to achive directors vision and complete this goal...
The Beast
Erick Mukhametshin
Russia's leading stuntman.

  1. One of the world's most renowned freerunners with more than 20 years of training experience
  2. Guinness World Record holder for world's furthest wall flip
  3. Beat the current Guinness World Record for world's highest wall flip during a national television show in China
  4. Winner of multiple freerunning competitions, including the recent World Freerunning & Parkour Federation's Pro-Am Championship in Las Vegas
  5. Extensive experience of working in film and television
  6. Extensive experience of live performances, including the closing ceremony of the 2014 Winter Paralympics in Sochi (stadium of 40,000) and the Scarlet Sails celebration in St Petersburg (with crowds of over one million)

The Beauty
Katie McDonnell
World's best female freerunner

  1. UK's leading female parkour athlete and world renowned freerunner
  2. Star of multiple ad campaigns for brands including Adidas, Zalando, Peugeot, LG, Karrimor, Jeep, and Gore-Tex
  3. Finalist of Ninja Warrior UK 2015 and only female ever to reach the final of the show
  4. Stunt double for leading actresses in Assassin's Creed, Resident Evil: The Final Chapter, and BBC's Wolfblood
  5. Stunt double for Ellie Goulding in 2014 Nike Commercial
PRODUCER / DIRECTOR / EDITOR
Voogie
@Voogie.pro
CINEMATOGRAPHER
Maks Klenov
@maksklenov
CAMERA OPERATOR
Georgy Tarasov
@Georgy
COLORIST \ FOCUS PULLER
Regie
@SmokinRegie
3D ARTIST / 3D ANIMATOR
Dmitry Juravlev aka JD
@JD
MOTION DESIGNER \ VFX
Alexey Fedorov
@visualpills
DRONE MASTER
Shadi Soloh
(Italmovie) S.r.l.s
@Soloh_shadi
SECOND PILOT
Fausto Masi
@Soloh_shadi
DRONE GIMBAL OPERATOR
Fabrizio Martella
@Soloh_shadi
DRONE LIGHTING ENGINEER
Aleksander Bahlik
@bahlik
Editor (Artist interview videos)
Dmitry Buenkov
@dibuenio/
DIRECTOR ASSISTANT \ TRANSLATOR
Polina Evseeva
@p_piccolina/
2-ND DIRECTOR ASSISTANT
Georgy Shelikhov
@skunkymoscow
PHOTOGRAPHER
Kim Mariani
(FENDI)
@Kimstagrama