F IF FOR Future
THE RING OF FUTURE
Six artists from different countries will collaborate together to create a unique artwork dedicated to Future
A few key words so that all is clear.
ART \ MUSIC VIDEO \ DOCUMENTARY
Let's inspire people around the globe.
Six artists from different parts of the world will create a big artwork dedicated to freedom on the rooftop of Palazzo della Civiltà Italiana.

Each artist will have his own part of the roof to describe the word "Future" using his native language. We will mix different art styles to show what freedom means for each culture and show it's union.



It will be the second time we create an artwork on the roof of Fendi's headquarters, so it is quite important for us not to repeat ourselves in terms of visual storytelling. This time I'm proposing to combine all unused but promising ideas from our last projects and develop a new original style of narration. We will shoot at night using controlled lighting and low-light capable optics. Each artist will use his own language to express what freedom means for his particular culture (followed by a subtitled translation).

This time we will create two separate versions of the video. The main edit will be around 2-4 minutes, with a voice-over and spectacular visual effects. The second will become one minute long advertising clip, which will be adjusted for promotion in social networks.

Please look at the few references below for better understanding.

Voogie
Director
DREAM IT BIG
Viewer will receive a powerful motivational "Kick" through artist's points of view.
Kaleidoscope of images
Each of the artists will be represented by their original style of light scheme (in brand colors), we also use dynamic light and computer graphics.
DRONE LED LIGHT
Please click the play button first to watch the video...
COLOR COMBINATIONS
The basic range consists of orange and purple. Complementary colors - cyan and green.
VISUAL TRICKS
LIGHTING BALLOON
Lighting balloon - Easy, inexpensive and very impressive way to create outstanding atmosphere in scene
Light Spray
Yes we definitely will use it
Reflective Spray for cool visual effects!
Lighting scheme
DIRECTOR
Voogie - Groundbreaking director, DP and producer an awardee of festivals in England, Canada, USA, Germany and Poland. A co-producer and camera operator of the "Hardcore Henry" movie starring Hollywood actor Sharlto Copley (District 9, Elysium, The A-team, Chappie). The maker of viral videos with tens of millions views. An inventor, designed the special professional fasteners for the first person filming - Adventure Mask.
CINEMATOGRAPHER
Maxim Klenov
CAMERAPTOR
Crew who will participate in this awesome project
Surmina Regina
Colorist \ First AD
George Tarasov
Camera Operator
Paul Shtyler
Motion Designer
Ins
Composer \ Line Producer
Alexander Bahlik
Camera & Light technician
Maxim Murochkin
Camera Assistant \ Soundrecord
Renton Malone
Editor on set \ Playback