It will be the second time we create an artwork on the roof of Fendi's headquarters, so it is quite important for us not to repeat ourselves in terms of visual storytelling. This time I'm proposing to combine all unused but promising ideas from our last projects and develop a new original style of narration. We will shoot at night using controlled lighting and low-light capable optics. Each artist will use his own language to express what freedom means for his particular culture (followed by a subtitled translation).
This time we will create two separate versions of the video. The main edit will be around 2-4 minutes, with a voice-over and spectacular visual effects. The second will become one minute long advertising clip, which will be adjusted for promotion in social networks.
Please look at the few references below for better understanding.