UJET ONE POSTER
&
ADVERTISING VIDEO CONCEPT
&
ADVERTISING VIDEO CONCEPT
UJET ONE PROJECT MENU
THIS IS NOT A SCOOTER, THIS IS A UJET!
UJET ONE Ujet continues to move imagination with its new product – Ujet One. A robust, lightweight electric scooter with ultrafast start and acceleration has been developed by awarded team of engineers with the city dwellers at heart. Ujet One is equipped with the Infotainment system comprising of high-quality LCD display, digital speedometer, body control unit with CAN communication and Bluetooth BLE. The Tron shaped cockpit allows additional customization as well as placement of devices (like users mobile phone) while providing edge yet elegance to the Ujet iconic design... |
LEARN MORE ABOUT UJET ONE
PRODUCTION GOAL
1
2
TIMING
3 weeks for the Poster.
1 month for the Video Script & Pre Production
1 month for the Video Script & Pre Production
3
KEYWORDS
- SEXY
- RELIABLE
- LIGHT
- FOLDABLE
- YOUNG
- GREEN
- ACTION
- LUXURY
- FASHIONABLE
4
TASK
Represent Ujet One as a more "sporty" all round version of the Ujet family while maintaining a luxurious look and feel for both the visuals and lifestyle.
The purpose is to show that this Ujet while lacking the onboard computer it is a power house of amazing core features and specifications.
The robust new "head" is tron like and allows for customization by placing your own devices such as smart phones. The faster start up time reflects the fast life of a city dweller.
The purpose is to show that this Ujet while lacking the onboard computer it is a power house of amazing core features and specifications.
The robust new "head" is tron like and allows for customization by placing your own devices such as smart phones. The faster start up time reflects the fast life of a city dweller.
I AM THE FUTURE
CAMERAPTOR PROUDLY PRESENTS THE FULL CG PRINT
© UJET ⟶ High resolution poster ONLY for non-commercial use ⟶
IN FOCUS
DETAILS
THE SKETCH
CONCEPT ART
THE PROCESS
HOW IT'S MADE
- Dmitry JD JuravlevArt Director @ CAMERAPTORThe client accepted our sketch, but made some reasonable corrections:
Ujet has a speed limit up to 45 kilometers per hour, so it can't be used on highways. In addition, the marketing specialists suggested to show the product at the city center, not in the outskirts as on our first sketch. We also changed the angle of the camera to show the character in a more heroic pose.
So we made all the changes while we were working on the 3D model...
ADVERTISING VIDEO CONCEPT
In 2019, the futurism trend is gaining popularity. With the development of AR and VR, as well as the emergence of new reflective fabrics, street fashion & culture begin to change. In the nearest future the aesthetics of cyberpunk will become a cultural phenomenon again...
▣
MANIF☴STO
The first step is the starting point for your incredible journey...
Move beyond the borders to expand your vision.
Thru anything, you can even imagine.
Find your own space for unlimited creativity.
It's your path.
Cut off the excess to find your style.
Actions bring you closer to the perfect form
of self-expression.
Draw inspiration from the future,
and tomorrow can become today.
Awaken your primal roots to free imagination energy.
Fell to the ultimate creator's freedom.
Turn your creative vision into reality.
Create your own path.
Creator's path.
MANIF☴STO
The first step is the starting point for your incredible journey...
Move beyond the borders to expand your vision.
Thru anything, you can even imagine.
Find your own space for unlimited creativity.
It's your path.
Cut off the excess to find your style.
Actions bring you closer to the perfect form
of self-expression.
Draw inspiration from the future,
and tomorrow can become today.
Awaken your primal roots to free imagination energy.
Fell to the ultimate creator's freedom.
Turn your creative vision into reality.
Create your own path.
Creator's path.
PROJECT STORY
Unfortunately, the shooting of the video was canceled two weeks before the start. Shareholders of the Ujet decided to change the marketing strategy for the upcoming season...
- Daniel KorkhovChief Sales & Marketing Office @ UJETThe experience of working with Cameraptor crew on the inception and development of the CYBERPUNK Ujet One visual and written narrative was a journey in itself.
The highly skilled creative and art director as well as screenwriters were fully engaged and perfectly captured the essence of the brand and it's product.
The process from start of the project up untill the finilization of the script was as much technical as visual and more importantly inspiration for our team. - VoogieCreative Producer & Director @ CAMERAPTORAt first, our concept was approved by the client, so we went through a full cycle of pre-production process. Cameraptor team scouted locations, developed production timings and made all necessary organizational work...
Despite the cancellation of the shooting we were happy to collaborate with the UJET team and do this mindblowing creative project.
Next part of the presentation will not show you the references of clothing, locations, makeup, music, casting and other important technical solutions, as we consider this information is redundant for online publication. Some ideas should be hidden from the public domain within the framework of commercial secrecy.
But with the permission of UJET we publish a scenario of commercial, which will never ever be filmed, to demonstrate our approach to work:
Eye-Catchy solutions
KEY VISUAL TECHNIQUES
1
NEON CITIES
Our video is about the future, not the past, so we decided to focus on the modern architecture of European cities and ignore trite historical attractions.
Imagine London, Rotterdam and Milan cities in the neon style of the future
Imagine London, Rotterdam and Milan cities in the neon style of the future
2
GLITCHING
Various glitching and distorted 3D objects appear on the screen and in space.
3
CUTS-IN
Lot's of CG cuts and 3D titles
4
CONTRE-JOUR PROJECTIONS
Additional visual effects to show off our actors and Ujet.
5
MACRO CLOSEUP SHOTS
Extra-close shots. Wide-angle macro-lens with the slo-mo effect to show off the product.
6
DYNAMIC SHOTS
Video was supposed to be very dynamic and full of motion.
7
LIGHT SPRAY
During the night shoot, we were planning to use light spray to highlight some of the objects in the city
8
POV CAMERA & FPV DRONE
Some of the footage was supposed to be filmed from the hero perspective on a special POV Camera rig developed by our team.
We were planning to shot action footage with a racing drone that can do amazing tricks in the air.
We were planning to shot action footage with a racing drone that can do amazing tricks in the air.
SCRIPT
We recommend you to read the script consistently, looking at all reference videos and gif images.
1.1
Milan of the future. Civil twilight has thickened over the city, in the distance a strange view of skyscrapers can be seen.
The camera slowly drifts forward, capturing a cityscape, filled with futuristic buildings and neon signs ... "
Milan of the future. Civil twilight has thickened over the city, in the distance a strange view of skyscrapers can be seen.
The camera slowly drifts forward, capturing a cityscape, filled with futuristic buildings and neon signs ... "
REFERENCE
Bosco Verticale — Via Federico Confalonieri, 20124 Milan, Italy
1.2
Suddenly, the camera rotates 180 degrees and begins to fall, sliding along a high-rise building while rapidly approaching the ground.
Ahead (below) a road can be seen, along which we see the lone figure of a curly-haired girl riding a scooter outfitted with orbital wheels ...
Suddenly, the camera rotates 180 degrees and begins to fall, sliding along a high-rise building while rapidly approaching the ground.
Ahead (below) a road can be seen, along which we see the lone figure of a curly-haired girl riding a scooter outfitted with orbital wheels ...
Voice-over:
— "The future...."
REFERENCE
1.3
The camera comes out of a bend in the road a bend, and reducing the distance to UJET ONE, flies around it.
Epic option: the camera goes through еру spokes of the wheel.
The camera comes out of a bend in the road a bend, and reducing the distance to UJET ONE, flies around it.
Epic option: the camera goes through еру spokes of the wheel.
Voice-over:
— "Every day you feel it's getting closer"
2.1 — 2.4
Intense fast cuts of close-ups of scooter parts during unpacking:
A man's hands skillfully install the battery, snap mechanisms, press buttons, etc.
Intense fast cuts of close-ups of scooter parts during unpacking:
A man's hands skillfully install the battery, snap mechanisms, press buttons, etc.
3
POV: A man, sitting on a scooter, holds an iPhone in his hand with the UJET app turned on.
After tapping on the screen, he nimbly throws the phone in the air, spinning it and then catches it, and then installs it into the handlebar smartphone mount.
POV: A man, sitting on a scooter, holds an iPhone in his hand with the UJET app turned on.
After tapping on the screen, he nimbly throws the phone in the air, spinning it and then catches it, and then installs it into the handlebar smartphone mount.
Voice-over:
— "It literally fits in your hand"
REFERENCE
4.1 — 4.6
Cuts of hyperlapses with rotation around actors of different gender and skin color, sitting on a UJET ONE. The action takes place on the streets of Milan, Rotterdam and Berlin.
*Edits of shots between cities.
It takes place in accordance with the angle and pose of the actors, as well as the positions of objects in the foreground: lampposts, people, etc.
Cuts of hyperlapses with rotation around actors of different gender and skin color, sitting on a UJET ONE. The action takes place on the streets of Milan, Rotterdam and Berlin.
*Edits of shots between cities.
It takes place in accordance with the angle and pose of the actors, as well as the positions of objects in the foreground: lampposts, people, etc.
Voice-over:
— "Always around you."
REFERENCE
5.1
*FULL CG: The camera turns 90 degrees, and we find ourselves inside a luminous tunnel consisting of UJET wheels.
Having flown through it, we land on top of a hill, which, like an ocean wave, increases in size, as if gaining strength in order to collapse back down.
*FULL CG: The camera turns 90 degrees, and we find ourselves inside a luminous tunnel consisting of UJET wheels.
Having flown through it, we land on top of a hill, which, like an ocean wave, increases in size, as if gaining strength in order to collapse back down.
Voice-over:
— "Sparks the imagination"
REFERENCE
5.2
The shot widens, and now hands of the main character appear in the frame, holding on the handlebar, where a dashboard with glowing lights can be seen.
The shot widens, and now hands of the main character appear in the frame, holding on the handlebar, where a dashboard with glowing lights can be seen.
5.3
*FULL CG \ POV
Gliding down the road, we observe how the neon city in front of us curls into a spiral, and the speedometer reading reaches its maximum ...
Having accelerated to an incredible speed, we slide down from the mountain like a surfer, loop vertically and then again fall into the tunnel made of wheels.
The shot narrows, and now we see flashes of neon lights and the rings of tunnel, at the end of which, a bridge flooded with daylight comes into view ...
*FULL CG \ POV
Gliding down the road, we observe how the neon city in front of us curls into a spiral, and the speedometer reading reaches its maximum ...
Having accelerated to an incredible speed, we slide down from the mountain like a surfer, loop vertically and then again fall into the tunnel made of wheels.
The shot narrows, and now we see flashes of neon lights and the rings of tunnel, at the end of which, a bridge flooded with daylight comes into view ...
REFERENCE
6
*Composite of transition from CG to live-action
Upon leaving the tunnel, we ride onto an amazing cable bridge, we note a beautiful morning landscape...
But suddenly, all space coils into a sphere, distorting itself into bizarre forms. The shot then changes into and reveals a girl riding on UJET ONE.
*Composite of transition from CG to live-action
Upon leaving the tunnel, we ride onto an amazing cable bridge, we note a beautiful morning landscape...
But suddenly, all space coils into a sphere, distorting itself into bizarre forms. The shot then changes into and reveals a girl riding on UJET ONE.
Voice-over:
— "It is different"
REFERENCE
7.1 — 7.6
* Edits of beautiful, distorted spherical panoramas in motion, with different actors and different cities.
At the end:
The sphere unfolds into the familiar 16-9 frame ...
* Edits of beautiful, distorted spherical panoramas in motion, with different actors and different cities.
At the end:
The sphere unfolds into the familiar 16-9 frame ...
8
A beautiful girl with unusual make-up and augmentations on her face, wearing an UJET helmet, raises her visor and looks in front of herself in surprise.
*Ideal version: Girl fastens a cybernetic hand in place and raises her visor. The surrounding space begins to "breathe", the image expands as the camera moves forward.
Effect: Vertigo From the mid-shot we reach the face of the character.
A beautiful girl with unusual make-up and augmentations on her face, wearing an UJET helmet, raises her visor and looks in front of herself in surprise.
*Ideal version: Girl fastens a cybernetic hand in place and raises her visor. The surrounding space begins to "breathe", the image expands as the camera moves forward.
Effect: Vertigo From the mid-shot we reach the face of the character.
Voice-over:
— "And when it's right next to you"
REFERENCE
9
GOD VIEW:
Scooter, view from the top, the composition is centered on the helmet of the girl character.
The camera moves back (upwards)
The girl raises her head.
GOD VIEW:
Scooter, view from the top, the composition is centered on the helmet of the girl character.
The camera moves back (upwards)
The girl raises her head.
10
Match-cut by composition:
Macro shot of the girl's eye, as the pupil expands.
Match-cut by composition:
Macro shot of the girl's eye, as the pupil expands.
Voice-over:
— " Literally looks in your eyes"
REFERENCE
11.1 — 11.6
Moving hyperlapses \ Camera grip \ CLOSE UPS:
Edits of different angles of scooter parts, in different European cities.
Moving hyperlapses \ Camera grip \ CLOSE UPS:
Edits of different angles of scooter parts, in different European cities.
Voice-over:
— "...suddenly you realize"
REFERENCE
12.1 — 12.3
Edit:
In the frame, a young man is sitting on a scooter in a city center. The camera rapidly approaches him.
Match-cut:
The forward movement continues, the composition remains the same in the frame, but the person and the city change.
*During movement from wide shot to the close-up - different characters and cities.
The scene ends on the face of a young man whose hair is strangely standing on end and to one side.
Edit:
In the frame, a young man is sitting on a scooter in a city center. The camera rapidly approaches him.
Match-cut:
The forward movement continues, the composition remains the same in the frame, but the person and the city change.
*During movement from wide shot to the close-up - different characters and cities.
The scene ends on the face of a young man whose hair is strangely standing on end and to one side.
13
The camera sharply zooms out in the style of old Chinese action-fighters and it is revealed that the young man is hanging on a lamppost in a strange pose.
In the style of a professional freerunner, he jumps down, performing a roll and somersault. (The camera remains rotated 90 degrees to one side)
The camera sharply zooms out in the style of old Chinese action-fighters and it is revealed that the young man is hanging on a lamppost in a strange pose.
In the style of a professional freerunner, he jumps down, performing a roll and somersault. (The camera remains rotated 90 degrees to one side)
Voice-over:
— " I want to be different"
REFERENCE
14
Videogame camera style:
A young man is riding at a high speed along the street. The image is bent into a half-sphere.
We see a second UJET ONE, which is being driven by a girl. The shot becomes even wider, and now we see another girl on a scooter of a different color.
The image turns into a sphere, turns inside out and returns to back normal again
Videogame camera style:
A young man is riding at a high speed along the street. The image is bent into a half-sphere.
We see a second UJET ONE, which is being driven by a girl. The shot becomes even wider, and now we see another girl on a scooter of a different color.
The image turns into a sphere, turns inside out and returns to back normal again
Voice-over:
— "I want to do something"
REFERENCE
15.1 — 15.5
Action \ Camera view from the back.
Characters run forward with a battery on wheels in different cities:
(Station with high-speed train, stone tunnel, luxurious shopping mall)
*Possible cuts to parts of the battery on wheels.
Action \ Camera view from the back.
Characters run forward with a battery on wheels in different cities:
(Station with high-speed train, stone tunnel, luxurious shopping mall)
*Possible cuts to parts of the battery on wheels.
16.1 — 16.2
Intense/fast cuts:
1. A young man folds a scooter in half.
2. Slams TESLA trunk with a scooter inside of it and a cabin full of friends
3. The young man quickly accelerates and drives off the yacht to the pier
Intense/fast cuts:
1. A young man folds a scooter in half.
2. Slams TESLA trunk with a scooter inside of it and a cabin full of friends
3. The young man quickly accelerates and drives off the yacht to the pier
Voice-over:
— "I will be open to new things"
17.1 — 17.6
Edits in the style of Little Planet in different cities, with scooters on it, against the backdrop of spectacular city landscapes
Edits in the style of Little Planet in different cities, with scooters on it, against the backdrop of spectacular city landscapes
Voice-over:
— "I will observe..."
REFERENCE
18
Cityscape / wide shot. CG Compositing
A man sits on the roof and draws on an iPad, against the backdrop of a futuristic landscape. The camera moves smoothly upward, while simultaneously architectural objects "load" into the cityscape.
Buildings appear out of nowhere using digital glitches
Cityscape / wide shot. CG Compositing
A man sits on the roof and draws on an iPad, against the backdrop of a futuristic landscape. The camera moves smoothly upward, while simultaneously architectural objects "load" into the cityscape.
Buildings appear out of nowhere using digital glitches
Voice-over:
— "...and create"
REFERENCE
19.1 — 19.2
Edits:
1. A young man impressively jumps onto a scooter with a backflip.
2. A girl dancing in light rays, turns the camera
Edits:
1. A young man impressively jumps onto a scooter with a backflip.
2. A girl dancing in light rays, turns the camera
Voice-over:
— "...Move"
REFERENCE
20.1 — 20.6
Edits:
The camera rotates at tremendous speeds around the characters while they ride scooters in different places.
Edits:
The camera rotates at tremendous speeds around the characters while they ride scooters in different places.
Voice-over:
— "A new journey begins here and now"
REFERENCE
21.1
POV:
The hands of a character (the man sitting on the roof) in a time-lapse, draw a hyper-realistic perspective of the city with the Ujet One going towards the camera.
POV:
The hands of a character (the man sitting on the roof) in a time-lapse, draw a hyper-realistic perspective of the city with the Ujet One going towards the camera.
REFERENCE
21.2
POV: Holding an iPad with an image of a finished, photorealistic UJET ONE, the character moves his hands down to reveal exactly the same shot in reality.
Scooter with a girl riding it, moves at great speed directly towards the character (to the camera). Instead of dodging out of the way, he boldly starts running towards the oncoming scooter.
POV: Holding an iPad with an image of a finished, photorealistic UJET ONE, the character moves his hands down to reveal exactly the same shot in reality.
Scooter with a girl riding it, moves at great speed directly towards the character (to the camera). Instead of dodging out of the way, he boldly starts running towards the oncoming scooter.
Voice-over:
— "Starting with myself..."
22
Side view \ Slo-mo: A young man does a frontflip over a scooter with an iPad in his hands.
Option: Scooter drives through the young man (he becomes translucent like a hologram)
Side view \ Slo-mo: A young man does a frontflip over a scooter with an iPad in his hands.
Option: Scooter drives through the young man (he becomes translucent like a hologram)
Voice-over:
— "and I'm ready to take risks"
REFERENCE
23
Close-up of UJET performing a Stoppie.
The girl jumps off the scooter.. A strange luminous heel (or sneaker) is visible through the wheel rim.
The camera zooms in to the wheel, and now we can see the street. A glitch occurs, day changes to night, one street replaces the previous one ...
Close-up of UJET performing a Stoppie.
The girl jumps off the scooter.. A strange luminous heel (or sneaker) is visible through the wheel rim.
The camera zooms in to the wheel, and now we can see the street. A glitch occurs, day changes to night, one street replaces the previous one ...
Voice-over:
— I'm more than taking a step to the future
24
The camera flies forward along a neon-filled street, and UJET ONE appears ahead, transforming/appearing part by part.
The camera flies forward along a neon-filled street, and UJET ONE appears ahead, transforming/appearing part by part.
Voice-over:
— "I AM THE FUTURE"
REFERENCE
25
PACKSHOT
PACKSHOT
UJET ONE
PRINTABLES
Download and print the script and storyboard in a convenient format
Since the project was cancelled just before the launch, most of the production crew was confirmed to the project.
MANIFESTO EDITOR
Igor Volfson
COLORIST \ CAMERA OPERATOR
Surmina Regina
EXECUTIVE PRODUCER
Sutormina Ekaterina
PRODUCTION MANAGER
Andrey Dementiev
ASSISTANT PRODUCER
Ekaterina Galanina
DRONE OPERATOR
Johny FPV
COSTUME DESIGNER
Maria Nazarova
GAFFER
Alexey Morozichev
ART DIRECTOR
Dmitry JD Juravlev
3D ANIMATION \ MOTION DESIGNER
Alexey Voda
3D MODELING & COMPOSITING
Oleg Verenko
PHOTOGRAPHER
Ilya Rovniy
LOCATION SCOUT
Dan Cherry
SOUND DESIGNER
Alexey Prosvirnin
TO BE CONTINUED
Voogie.pro
Voogie - Groundbreaking director, DP and producer an awardee of festivals in England, Canada, USA, Germany, Spain and Poland. A co-producer and camera operator of the "Hardcore Henry" movie starring Hollywood actor Sharlto Copley (District 9, Elysium, The A-team, Chappie). The maker of viral videos with tens of millions views. An inventor, designed the special professional fasteners for the first person filming - Adventure Mask.
CAMERAPTOR STUDIO
Cameraptor is the most innovative content producing company in our galaxy.
We are not afraid to take on difficult tasks and experimenting; we prefer being in control of each production stage – from initial concept development to post-production.
Clients: Fendi, Brietling, Dior, Chanel, NYX, Panasonic, ADIDAS, TikTok, Karcher, Rosa Khutor Alpine Resort, Bazelevs Productions, SONY, and other prominent market players.
We did the First world's largest calligraphy art and the Largest calligraphy in Rome; We built a Huge parkour park for the world's best freerunning couple on Palazzo della Civiltà Italiana; participated in creation of the world's first feature film shot from a first-person perspective; shot a documentary about the world's largest cave in the world; shot an experimental video using neural networks for the Mumiy Troll band. Yet, all of these is just a warm up on our journey to express our creative vision …
We are not afraid to take on difficult tasks and experimenting; we prefer being in control of each production stage – from initial concept development to post-production.
Clients: Fendi, Brietling, Dior, Chanel, NYX, Panasonic, ADIDAS, TikTok, Karcher, Rosa Khutor Alpine Resort, Bazelevs Productions, SONY, and other prominent market players.
We did the First world's largest calligraphy art and the Largest calligraphy in Rome; We built a Huge parkour park for the world's best freerunning couple on Palazzo della Civiltà Italiana; participated in creation of the world's first feature film shot from a first-person perspective; shot a documentary about the world's largest cave in the world; shot an experimental video using neural networks for the Mumiy Troll band. Yet, all of these is just a warm up on our journey to express our creative vision …
HELLO@CAMERAPTOR.COM
© CAMERAPTOR PRODUCTION
ABOUT CAMERAPTOR
- Cameraptor an end-to-end creative production team; working with passion to develop to the initial concept, through storyboarding, filming, editing and post-production to delivery with a digital marketing support package.
CORE CREW
HEAD — Rrrglor!
BRAIN & SOUL — Voogie
EPIC PRODUCER — Oleg Selistra JR
BADASS CG ART DIRECTOR — Dmitry JD
CREATIVE DICTATOR — Gleboss
SENIOR COLORIST & ARTIST— Regie
BRAIN & SOUL — Voogie
EPIC PRODUCER — Oleg Selistra JR
BADASS CG ART DIRECTOR — Dmitry JD
CREATIVE DICTATOR — Gleboss
SENIOR COLORIST & ARTIST— Regie
CONTACTS
Moscow,Tverskaya street, 18/1, office 309
HELLO@CAMERAPTOR.COM
HELLO@CAMERAPTOR.COM