ABOUT THE SERIES
In the labyrinthine city sewers, a team of investigators makes a grim discovery: the bodies of teenagers who went missing without a trace, unnoticed and unsearched for. As they unravel the case step by step, the police confront the embodiment of evil—a maelstrom of urban chaos that preys on the vulnerable, those unloved and unwelcomed by their homes. This malevolence destroys lives with impunity, and each character is forced to face it head-on, peering into their own abyss to confront their inner demons and fears.
For Kinopoisk.HD, the leading Russian streaming service, we developed a creative campaign and established a distinctive brand style for the new series.
TASKS ACCOMPLISHED
By clicking on this menu, you can quickly navigate to the section of interest, but if you're new to this page, feel free to scroll down to acquaint yourself with the material in sequence.
OPENING CREDITS
The television series title sequence and SMM content
POSTERS
Five types of posters and the process of their development
VIDEO INTERVIEWS
Interviews with the cast for the series' promotional campaign
BRANDING AND CREATIVITY
Logo, fonts, and design elements
360° PHOTOGRAPHY
Image capture for an interactive VR quest
MERCHANDISE
Concepts for series-branded merchandise
OPENING CREDITS
We expanded on the ideas proposed by the Kinopoisk creative team to achieve a rich visual range in the shortest possible time.
  • Voogie
    Креативный продюсер @Cameraptor
    Working with the Kinopoisk team under stringent deadlines, we refused to compromise and strived to set a new benchmark for quality among Russian market series title sequences.
SOCIAL MEDIA VIDEOS
Using footage from the opening title sequence as our foundation, we created video content for social networks in all required formats: square, Instagram stories, and 16:9.
BEFORE - AFTER
GRAPHIC EXAMPLES
We created eighteen frames with computer graphics, sixteen of which were included in the final cut of the title sequence. Below you can view some examples:
POSTERS
During the poster design process, we brainstormed numerous concepts, out of which six were brought to life in resolutions ranging from 6K to 10K.
TEASER POSTER
  • Dmitriy (JD) Juravlev
    Art Director @CAMERAPTOR
    Despite the visual simplicity, the teaser poster was a bit more complex than it first appeared.

    During the preparation of the advertising campaign, we faced the issue that Igor Mirkurbanov, the actor playing the role of the maniac, was unable to attend the photo session due to an overly tight work schedule.

    Therefore, our team had to create a detailed 3D model of the character instead of using a photograph...

TEASER POSTER
PROCESS
The 3D model was created without the use of laser scanning or photogrammetry. Utilizing photo references from the set, our artists manually crafted the character's sculpture...
TEASER POSTER
IN ACTION
Beyond branding the official Kinopoisk.HD website and social media, this poster was adapted by Kinopoisk designers for use on advertising platforms in Moscow and Saint Petersburg.
MAIN POSTER
  • Voogie
    Creative Producer
    Originally, the series' main poster was to be a different layout. During the production, the Kinopoisk team suggested we develop a more straightforward and succinct concept featuring the main characters standing in a sewer tunnel from the first episode.

    The complexity of this poster stemmed from the fact that all actor photos were taken in advance, considering the composition of a different layout, which required us to assemble the heroes' figures from a multitude of disparate photographs.

    Furthermore, we lacked an image of the required location in the necessary perspective, prompting our team to create a three-dimensional model of the tunnel.

Main Poster
PROCESS
The main poster is the most critical artistic element of the marketing campaign. From the inception of the working version to the final result, we embarked on an exciting journey through forty-five iterations of revisions.
CHARACTER POSTERS
Character Posters
IN REALITY
POSTER: STAIRCASE
MAIN POSTER
PROCESS
For the photoshoot of the poster, we crafted three-dimensional previsualizations that allowed the photographer to capture images in the necessary compositional perspective.
POSTER: BEACH
ROUGH SKETCHES, IDEA GENERATION, AND CONCEPTS
INTERVIEW WITH ARTISTS
  • Gleb Reznichenko
    Creator @CAMERAPTOR
    During the photo shoot, we set up a separate video area where we filmed artist interviews based on pre-prepared questions. The final editing of the clips was done by the KinoPoisk team.
BRANDING AND CREATIVE WORK
  • Voogie
    Creative Producer
    Working with Vodovorot (WHIRLPOOL), our team focused not only on developing the visual style of the TV series but also conducted comprehensive work on audience analytics, promotion strategy, and generated communication mechanics and scripts for the promotional campaign.

    The result of our work was a 136-page "bible" of the TV series that detailed our vision for the positioning and promotion of the project.
    Many of the ideas we proposed were not realized due to various reasons; the rest found their embodiment in the official campaign of the TV series...

    We do not publish the entire document on the page of this case study due to commercial confidentiality, but below you can familiarize yourself with the table of contents of the document, as well as study all the materials related to the design.
CREATIVE SEARCH
THE LOGO DESIGN PROCESS
During the logo development, we based our design on the client's wishes and the overall concept of the series. In search of an interesting shape, we created numerous rough sketches...
Process
CREATIVE FONT DISCOVERY
ФИРМЕННЫЙ ПАТТЕРН
360 PHOTOGRAPHY FOR VR QUEST
We developed the concept of an interactive quest to support "Vodovorot." To create it, a 360° photo shoot of the TV series' key locations was carried out.
Branded Souvenirs
CAMERAPTOR CREW
CREATIVE PRODUCER
Sergey (Voogie) Valyaev
@voogie
ART DIRECTOR
Dmitry Zhuravlev
@dmtryjd
CREATOR
Gleb Reznichenko
MANAGER
Marina Ignatova
PHOTOGRAPHER
Ilya Rovny
@ilyarovniy
360° PHOTOGRAPHER
Yaroslav Pindora
PHOTO COMPOSER
Ashot Gevorkyan
RETOUCHER
Alexey Tsarev
3D ARTISTS
Nikolay Tudiman,
Dmitry Zhuravlev
MOTION DESIGNERS
Alexey Voda
Sergey Moroz
DESIGNERS
Katya Kuznetsova
Aigerim Dildarova
Dmitry Zhuravlev
Maryan Bizhelik
Voogie
LETTERING
Dmitry Mironov
Igor Vetoshkin
VFX ARTISTS
Oleg Verenko
Voogie
EDITOR
Slava Kuleshev
SOUND DESIGN
Alexey Prosvirnin
CAMERA OPERATORS
Vitaly Tatarenko
Sergey Gubchenko
COLORIST
Surmina Regina
SMM CONSULTANT
Zhumahanova Alma
LAWYER
Vladimir Ozhrelev
LOCATION MANAGER
Trifonov Ivan
CASTING ASSISTANT
Olga Mart'yanov
MAKE-UP ARTIST
Polina Nikulina
COSTUME ARTIST
Marina Voronina
SOUND DIRECTOR
Danis Siraziev
STAGE CREW
Mikhail Potekhin
Alexey Sopnev
DRIVERS
Igor Loktionov
Vladimir Panasenko
PRODUCER
Katerina Agafonova
ART DIRECTOR
Maxim Demkin
COPYWRITER
Ekaterina Pak
MARKETERS
Roman Shimansky
Olga Babel
CREATIVE PRODUCER
Vlad Rubin
CAMERAPTOR STUDIO
Cameraptor is the most innovative content-producing company in our galaxy.

We are not afraid to take on difficult tasks and experimenting; we prefer being in control of each production stage – from initial concept development to post-production.

Clients: Fendi, Breitling, Dior, Chanel, Asus, Playboy, Panasonic, ADIDAS, Tik Tok, Karcher, Puma, Rosa Khutor Alpine Resort, Moscow Subway, SONY, and other prominent market players.

We did the First world's largest calligraphy art and the Largest calligraphy in Rome; We built a Huge parkour park for the world's best freerunning couple on Palazzo della Civiltà Italiana; participated in the creation of the world's first feature film shot from a first-person perspective; shot a documentary about the world's largest cave in the world; shot an experimental video using neural networks for the Mumiy Troll band. Yet, all of these is just a warm up on our journey to express our creative vision …
HELLO@CAMERAPTOR.COM