We crafted a new script, amping up the story's intensity to its peak. It became clear: we needed a sponsor. Ilya took a leap of faith, investing his own funds into the production, while Voogie prepared a presentation for potential backers.
The project's producer, Katia Kon
, set out to find investors, but it proved challenging. With the script chock-full of brutal scenes, many sponsors politely declined, fearing public backlash. But then, BACARDI showed interest.
Voogie whipped up a presentation showcasing how they could weave their brand into our video
. In the end, BACARDI got cold feet, but we struck gold with another sponsor: vodka NEFT
. The integration approach remained unchanged...